. There is no doubt that the Czech Republic is a sports powerhouse, and there is no doubt about the general public\’s interest in sporting events. The last Winter Olympics in Pyeongchang, Korea, among others, attracted a record number of entries to the Cesnam news website.
What did people pay attention to in relation to the Olympics?
It is not hard to imagine that most people did not miss Ester Ledecká\’s winning ride. The Olympic champion\’s name also became the most searched name on the Czech Internet. The people of the Czech Republic literally came alive at the Olympics, and many people connected with her father. Her father was singer-songwriter Janek Ledecky . This singer-songwriter found herself a little behind her daughter in the two-week Olympic marathon. Her name was searched for about 4,000 times a day on Cesnam\’s search engine after the first gold medal, and by the time the second gold medal was swinging on her chest,the number of searches had increased to 66. This statistic tracks the number of searches for the double-crowned athlete\’s name until the end of the Games, at which point the popularity had dropped, but still remained in the 18,000 to 41,000 range.
Czech Republicans alsogambled to some extent in relation to the Olympics,and thousands of links were directed to these sites per day. Figure skating also drew great interest, but not because of the sport itself or the skaters\’ performances, but because of the exposed breasts of the French champions. Men did not miss these spectacles.
The development of search terms related to the Olympics was predictable, and initially people focused mainly on the overall overview and each day\’s program, with approximately15,000 search terms recorded daily. Especially after the victory over Canada, interest in Czech ice hockey began to grow, and searches on this topic increased to several thousand words per day
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