. Most of the messages have a standard format, and the subject line is usually an emotional invitation to join a group or general information about a new data protection policy. Once clicked, the message tells you why you should join. The sender is usually known. They should all be from companies with which you have had some form of contact in the past. It is through the immediate purchase of a product or routine use of a particular product or service
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However, such a message does not necessarily call you to action, especially since it usually asks for permission to send you other mailings that are already relevant. This is because they cannot send further mail without your explicit permission, and they will ask for your permission in advance. In some cases, however, this can be useful, and the new privacy rules may be a good opportunity to opt out of receiving mail you do not want to receive. However, it is important to opt-in for all companies whose services you use or receive messages from. These emails are a reminder of how valuable your data and email address are. Companies send these emails to you because they really care about you.
This new message is the result of the General Data Protection Regulation (GDPR), Europe\’s new data privacy and regulatory rules. These new rules require people to explicitly opt out of having their email addresses stored and used. Violators of these laws and failure to comply with the new protection principles risk hefty fines, as much as 20 million euros or 4% of turnover for certain companies. The regulation will come into force on May 25, and companies must obtain the consent of their users by that date.
